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Author Archives: Jonathan Lehrer
Do-It-Yourself B2B Marketing and Communications Tools
Note from Jonathan: You’re busy running your business. How can you possibly keep track of your marketing efforts, especially when the list of available tools gets longer every hour? Our colleague Morrie Goldman penned this helpful list of resources for … Continue reading
Getting Started with WordPress
You’ve heard a lot about using WordPress to create a website or publish your ideas on the blogosphere. But how do you get started? One way is to find a free WordPress training workshop. I would be happy to give … Continue reading
Posted in Blogging, Web Design/Management
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Getting in Front of Your Audience by Email
Some time ago, I wrote about whether the popular online communications tools (Survey Monkey, WordPress, etc.) are as user-friendly as they claim to be. They’re getting better, of course. In particular, Constant Contact has been making frequent improvements in their … Continue reading
Core Concept: Key Ingredient for Blogs, Facebook and More
Dear Mr. Communicator: Should I blog? Should I be on Twitter? — an executive looking for inspiration When clients ask me these questions, the answer is almost always, “do you have something to say?” In other words, if you don’t … Continue reading
Business Card is No Longer the First Impression
I’m Proud of My Business Card In the midst of a recent Communications Audit – that’s my term for a brainstorming session and review of marketing materials – a lively discussion developed on the topic of business cards. In this … Continue reading
New Website is Live — Now What?
Dear Mr. Communicator: We just went live with our new website. How do we get people to look at it? –a curious marketing manager Dear Curious: Begin by telling the world. Ask employees to link to the site in their … Continue reading
Posted in Web Design/Management
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For My Birthday, Please Pronounce “February” Correctly
Who put the “you” in “February”? This is my month and I wish you would pronounce it correctly. My birthday — the first of the month — ushers in 28 (or 29) days of the most mispronounced period on the … Continue reading
Posted in Humor, News Media
Tagged announcers, diction, february, newscasters, nuclear
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Create the Perfect Blog Post
A client recently sent me an article to post on the organization’s blog. Her email noted that it might be “a little long.” No kidding! It was more than 1,300 words. In this era of what I like to call … Continue reading
Facebook – the Ultimate Word-of-Mouth Tool
In a recent survey on synagogue marketing that I conducted, Jewish leaders said word-of-mouth is their most effective marketing technique. In the same survey, they admitted that while they have Facebook pages, they mostly can’t say whether Mark Zuckerberg’s brainchild … Continue reading
Posted in Non-Profits, Social Media
Tagged facebook, Jews and Judaism, social media, synagogue marketing
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Marketing the Shul: What’s Working and What Needs to Work
Presented to The Future of Jewish Non-Profits Summit, July 11, 2011, Chicago, Ill. When it comes to synagogue marketing (and very possibly marketing churches, too), technology is trumped by the old stand-by: personal contact. Paid newspaper advertising doesn’t seem to … Continue reading
