Author Archives: Jonathan Lehrer

The Day I Quit the Best PR Job in Chicago to Start My Own Company

Exactly 15 years ago — on Feb. 1, 1999 (my birthday!) — I walked away from the best PR job in Chicago. At the AAA-Chicago Motor Club I was vice president of public affairs, nearing my 18th year of service. As … Continue reading

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Using Twitter and Facebook in Adverse Event Situations

Dear Mr. Communicator: We’re a large nonprofit organization with a crisis communications plan written in the pre-Twitter era. How can we incorporate Twitter into our handling of adverse events?  –a cautious PR exec Dear Cautious: You have an alert, well-trained … Continue reading

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Do-It-Yourself B2B Marketing and Communications Tools

Note from Jonathan: You’re busy running your business. How can you possibly keep track of your marketing efforts, especially when the list of available tools gets longer every hour? Our colleague Morrie Goldman penned this helpful list of resources for … Continue reading

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Getting Started with WordPress

You’ve heard a lot about using WordPress to create a website or publish your ideas on the blogosphere. But how do you get started? One way is to find a free WordPress training workshop. I would be happy to give … Continue reading

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Getting in Front of Your Audience by Email

Some time ago, I wrote about whether the popular online communications tools (Survey Monkey, WordPress, etc.) are as user-friendly as they claim to be. They’re getting better, of course. In particular, Constant Contact has been making frequent improvements in their … Continue reading

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Core Concept: Key Ingredient for Blogs, Facebook and More

Dear Mr. Communicator: Should I blog? Should I be on Twitter? — an executive looking for inspiration When clients ask me these questions, the answer is almost always, “do you have something to say?” In other words, if you don’t … Continue reading

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Business Card is No Longer the First Impression

I’m Proud of My Business Card In the midst of a recent Communications Audit – that’s my term for a brainstorming session and review of marketing materials – a lively discussion developed on the topic of business cards. In this … Continue reading

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New Website is Live — Now What?

Dear Mr. Communicator: We just went live with our new website. How do we get people to look at it? –a curious marketing manager Dear Curious: Begin by telling the world. Ask employees to link to the site in their … Continue reading

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For My Birthday, Please Pronounce “February” Correctly

Who put the “you” in “February”? This is my month and I wish you would pronounce it correctly. My birthday — the first of the month — ushers in 28 (or 29) days of the most mispronounced period on the … Continue reading

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Create the Perfect Blog Post

A client recently sent me an article to post on the organization’s blog. Her email noted that it might be “a little long.” No kidding! It was more than 1,300 words. In this era of what I like to call … Continue reading

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