Statistics would show (if there actually was such a statistic) that a huge number of blogs on the web haven’t been updated since Al Gore invented the Internet.
(True, Gore didn’t really invent the Internet, but then why is so much technology based on an Al-Gore-ithm?)
Many executives, PR people and entrepreneurs start a blog with all good intentions, posting weekly, then monthly, then every couple of months, then “I don’t remember the last time I posted something.” This makes your site out of date and doesn’t reflect well on your organization. You’re missing out on the benefits of content marketing.
But it’s not so easy to find something to write about, right? I have a simple procedure that will stimulate your creativity, getting you past your writer’s block and back into the grove of blogging.
Here are five creative questions. Pick one and write out your answer. Make it at least 300 words. That’s the first post on your newly resurrected blog. Then pick a second question — and that’ll be your second blog post.
1. Where did you get that idea?
You’re the head of a successful company. Tell us what inspired you to develop the product or service that made you rich.
2. What did you do yesterday at 3:30?
You could blog about your job title or description. Boring!
On the other hand, Lia Lehrer tells me that a very effective interview question focuses on a single moment. Perhaps you were on a call with a prospective client. Write about your sales pitch. Or maybe you were reviewing plans for a new product introduction. Blog about how you select new offerings. (If you were taking a nap, you could write about work-life balance.)