Category Archives: Ideas

Do-It-Yourself B2B Marketing and Communications Tools

Posted on April 5, 2013 by Jonathan Lehrer

Note from Jonathan: You’re busy running your business. How can you possibly keep track of your marketing efforts, especially when the list of available tools gets longer every hour? Our colleague Morrie Goldman penned this helpful list of resources for … Continue reading →

Posted in B2B Marketing, Email Marketing, Google, Ideas, Marketing/Communications, Small Business Marketing | Leave a comment

Core Concept: Key Ingredient for Blogs, Facebook and More

Posted on July 1, 2012 by Jonathan Lehrer

Dear Mr. Communicator: Should I blog? Should I be on Twitter? — an executive looking for inspiration When clients ask me these questions, the answer is almost always, “do you have something to say?” In other words, if you don’t … Continue reading →

Posted in Blogging, Creativity, Ideas, Marketing/Communications, Small Business Marketing, Social Media | Leave a comment

A creative marketing plan to help Panera Bread maximize free Wi-Fi ROI

Posted on February 9, 2011 by Jonathan Lehrer

“Help us continue to offer our free Wi-Fi.” On a beautifully sunny (but freezingly cold) weekday afternoon, I’m sitting at Panera Bread in Skokie, Ill. using the free WiFi. There are at least a dozen other people doing the same … Continue reading →

Posted in Ideas | Tagged , , , | 7 Comments