Category Archives: Marketing/Communications

Do-It-Yourself B2B Marketing and Communications Tools

Posted on April 5, 2013 by Jonathan Lehrer

Note from Jonathan: You’re busy running your business. How can you possibly keep track of your marketing efforts, especially when the list of available tools gets longer every hour? Our colleague Morrie Goldman penned this helpful list of resources for … Continue reading →

Posted in B2B Marketing, Email Marketing, Google, Ideas, Marketing/Communications, Small Business Marketing | Leave a comment

Getting in Front of Your Audience by Email

Posted on July 22, 2012 by Jonathan Lehrer

Some time ago, I wrote about whether the popular online communications tools (Survey Monkey, WordPress, etc.) are as user-friendly as they claim to be. They’re getting better, of course. In particular, Constant Contact has been making frequent improvements in their … Continue reading →

Posted in Email Marketing, Marketing/Communications | Leave a comment

Core Concept: Key Ingredient for Blogs, Facebook and More

Posted on July 1, 2012 by Jonathan Lehrer

Dear Mr. Communicator: Should I blog? Should I be on Twitter? — an executive looking for inspiration When clients ask me these questions, the answer is almost always, “do you have something to say?” In other words, if you don’t … Continue reading →

Posted in Blogging, Creativity, Ideas, Marketing/Communications, Small Business Marketing, Social Media | Leave a comment

Business Card is No Longer the First Impression

Posted on June 1, 2012 by Jonathan Lehrer

I’m Proud of My Business Card In the midst of a recent Communications Audit – that’s my term for a brainstorming session and review of marketing materials – a lively discussion developed on the topic of business cards. In this … Continue reading →

Posted in Marketing/Communications, Small Business Marketing | Leave a comment