Category Archives: Social Media

Using Twitter and Facebook in Adverse Event Situations

Dear Mr. Communicator: We’re a large nonprofit organization with a crisis communications plan written in the pre-Twitter era. How can we incorporate Twitter into our handling of adverse events?  –a cautious PR exec Dear Cautious: You have an alert, well-trained … Continue reading

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Core Concept: Key Ingredient for Blogs, Facebook and More

Dear Mr. Communicator: Should I blog? Should I be on Twitter? — an executive looking for inspiration When clients ask me these questions, the answer is almost always, “do you have something to say?” In other words, if you don’t … Continue reading

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Facebook – the Ultimate Word-of-Mouth Tool

In a recent survey on synagogue marketing that I conducted, Jewish leaders said word-of-mouth is their most effective marketing technique. In the same survey, they admitted that while they have Facebook pages, they mostly can’t say whether Mark Zuckerberg’s brainchild … Continue reading

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Marketing the Shul: What’s Working and What Needs to Work

Presented to The Future of Jewish Non-Profits Summit, July 11, 2011, Chicago, Ill. When it comes to synagogue marketing (and very possibly marketing churches, too), technology is trumped by the old stand-by: personal contact. Paid newspaper advertising doesn’t seem to … Continue reading

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Presentation: Anatomy of a Blog

This presentation was prepared specially for a training workshop about blogging at the Jewish Vocational Service of Chicago. Contact us if you’d like to have the full presentation at a meeting of your organization. Link to this post!

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“Critique My E-Newsletter” Yields Tips for a Better Email

Does the banner image on your email newsletter need to be as large as my house? That’s the question I considered today while reviewing some email newsletters on the Constant Contact user feature call, appropriately “Critique My Email,” a page … Continue reading

Posted in Email Marketing, Social Media | 3 Comments

Experts explain the benefits of blogging for business and education

Why Blog? By Jonathan Lehrer Editor, My ego has been a bit underemployed lately. (By “lately,” I mean since I was the P.A. announcer at Niles North High School in Skokie in 1971.) So today–Feb. 1, 2011–I am giving … Continue reading

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