I’m Proud of My Business Card
In the Internet Age, you need more than a nice business card to create a good first impression.
In the midst of a recent Communications Audit – that’s my term for a brainstorming session and review of marketing materials – a lively discussion developed on the topic of business cards.
In this Age of the Internet, ye olde business card remains an important marketing asset.
The discussion on this particular day was the value of embossing the firm’s logo on the card.
It’s a well-turned phrase, but also a truism, that a nicely embossed card creates a good impression.
Describing his embossed card, the client said, “When I present my business card to a customer, I feel proud about the way the card looks, and it shows that I’m proud of the business.” The sincerity in his voice and his dedication to running a customer-focused company helped me to understand why he is such a successful salesman.
Creating a Good First Impression on the Internet
But while we’re examining his embossed calling card, let’s also think about how effective it is in creating a first impression.