TagBullet Points

Create the Perfect Blog Post

Blog articles should be short

A blog post should be 300-400 words.

A client recently sent me an article to post on the organization’s blog. Her email noted that it might be “a little long.”

No kidding! It was more than 1,300 words.

In this era of what I like to call the Internet-Induced Attention Deficit Issue, my client’s proposed blog post was about 1,000 words too long. Edit it, slice it, cut it or split it into three posts.

Bloggers and webmasters have become obsessed with SEO — search engine optimization — a collection of techniques that get your page ranked highly by Google, thus attracting visitors to your site and bringing bundles of fame and fortune. The folks at Google say the best way to get their attention is to create a page that is useful for a human reader.

The best length and format for a blog entry

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3 Reasons I Won’t Give 3 Reasons

Man cannot live by bullet points alone

I have this recurring nightmare that I’ve been found slumped over my keyboard. The medical examiner determines that my brain is riddled with bullet points.

Bullet points and Top Ten lists are everywhere

Bullet points and Top Ten lists are everywhere: Image from LinkedIn group email.

PowerPointization is evident everywhere. Even the TV newscasts have resorted to summarizing their stories in bullet points on the screen, as the anchorperson reads a voice-over. Now it’s creeping into the Public Relations and Communications community on LinkedIn.

While we may blame David Letterman for injecting Top 10 lists into our culture, let’s admit that enumeration serves a purpose. But as professional communicators let’s also promise to stretch our creativity in different ways.

3 reasons I won’t give 3 reasons

1. Everybody else is making numbered lists. My message gets more attention if it doesn’t look like everybody else’s.

2. There aren’t enough good points. I started out to write Top 10 Ways to Work Less and Earn More, but I can only think of two, and I risk wasting the reader’s time by inventing another eight.

3. Enumeration interrupts storytelling. Journalism schools teach how to tell stories, not write articles. Numbering my content distracts the reader from a smooth flow (unless I’m writing about Snow White and those guys who hung around her).

Wait, what? Can’t bullet points help?

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