Tag Archives: creative marketing plan

Marketing the Shul: What’s Working and What Needs to Work

Presented to The Future of Jewish Non-Profits Summit, July 11, 2011, Chicago, Ill. When it comes to synagogue marketing (and very possibly marketing churches, too), technology is trumped by the old stand-by: personal contact. Paid newspaper advertising doesn’t seem to … Continue reading

Posted in Non-Profits, Social Media | Tagged , , , , , , | 1 Comment

A creative marketing plan to help Panera Bread maximize free Wi-Fi ROI

“Help us continue to offer our free Wi-Fi.” On a beautifully sunny (but freezingly cold) weekday afternoon, I’m sitting at Panera Bread in Skokie, Ill. using the free WiFi. There are at least a dozen other people doing the same … Continue reading

Posted in Ideas | Tagged , , , | 7 Comments