A client recently sent me an article to post on the organization’s blog. Her email noted that it might be “a little long.”
No kidding! It was more than 1,300 words.
In this era of what I like to call the Internet-Induced Attention Deficit Issue, my client’s proposed blog post was about 1,000 words too long. Edit it, slice it, cut it or split it into three posts.
Bloggers and webmasters have become obsessed with SEO — search engine optimization — a collection of techniques that get your page ranked highly by Google, thus attracting visitors to your site and bringing bundles of fame and fortune. The folks at Google say the best way to get their attention is to create a page that is useful for a human reader.