Tag Archives: social media

Facebook – the Ultimate Word-of-Mouth Tool

In a recent survey on synagogue marketing that I conducted, Jewish leaders said word-of-mouth is their most effective marketing technique. In the same survey, they admitted that while they have Facebook pages, they mostly can’t say whether Mark Zuckerberg’s brainchild … Continue reading

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Marketing the Shul: What’s Working and What Needs to Work

Presented to The Future of Jewish Non-Profits Summit, July 11, 2011, Chicago, Ill. When it comes to synagogue marketing (and very possibly marketing churches, too), technology is trumped by the old stand-by: personal contact. Paid newspaper advertising doesn’t seem to … Continue reading

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Experts explain the benefits of blogging for business and education

Why Blog? By Jonathan Lehrer Editor, MrCommunicator.com My ego has been a bit underemployed lately. (By “lately,” I mean since I was the P.A. announcer at Niles North High School in Skokie in 1971.) So today–Feb. 1, 2011–I am giving … Continue reading

Posted in Blogging, Social Media | Tagged , , | 7 Comments